
How Stories Build Leadership Identity
Explore how storytelling shapes leadership identity, builds trust, and aligns personal values with organisational goals for impactful communication.
Stories don’t just inspire — they structure how we understand and lead. This collection explores the craft and strategy of storytelling in business. From leader narratives and brand storytelling to sensemaking during change, these articles show how stories shape meaning, spark emotion, and drive action. Whether you're building a pitch, navigating a crisis, or rallying a team, storytelling is your most human tool for influence.