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Marketing and Positioning

Business stories about marketing and positioning

Steve Jobs and the iPad: Legacy and Innovation in Apple

Steve Jobs and the iPad: Legacy and Innovation in Apple

In 2010, under the leadership of Steve Jobs, Apple Inc. introduced the iPad, a device that once again exemplified the company's unparalleled ability to innovate and create new market spaces. The iPad was not just a new product; it was a symbol of Apple's commitment to

Indra Nooyi and Redefining the Pepsi Product Line

Indra Nooyi and Redefining the Pepsi Product Line

CEO Indra Nooyi’s tenure at PepsiCo is marked by a strategic shift that dramatically redefined the company’s product line. Recognizing the shifting landscape of consumer preferences towards health and wellness, Nooyi championed a bold move towards healthier products. Indra Nooyi was the chief architect of PepsiCo's

Steve Jobs and the Apple Macintosh computer

Steve Jobs and the Apple Macintosh computer

In 1984, the landscape of personal computing was forever altered with the introduction of the Apple Macintosh. Spearheaded by Steve Jobs, this launch was not just a product release; it represented a paradigm shift in technology, usability, and design. The Macintosh set new industry standards, embodying how visionary innovation can

Did Jonas Salk Patent the Polio Vaccine? - A Look at Dr. Jonas Salk and the Polio Vaccine

Did Jonas Salk Patent the Polio Vaccine? - A Look at Dr. Jonas Salk and the Polio Vaccine

In the annals of medical history, few have made a mark as significant as Dr. Jonas Salk, the virologist who developed the first safe and effective polio vaccine. Before his work on the polio vaccine, Salk was involved in developing a vaccine for the influenza virus. His story is not

Leadership Stories of Henry Ford

Henry Ford and the Model T: Mobilising the masses

Imagine a world where automobiles were a luxury only the affluent could afford. Henry Ford irrevocably altered this narrative with the introduction and subsequent mass production of the Model T, a car that was affordable, reliable, and, crucially, accessible to the average American. Importantly, beyond America, he made the Model

Walt Disney and the Disney Laugh-O-Gram Studios

Walt Disney and the Disney Laugh-O-Gram Studios

Failure can only be seen as glorious once you have the benefit of hindsight. Try telling someone who has just fallen on their face with something that they have dreamt of doing all their life that this is best thing that happened to them and you are likely to get

Coco Chanel and Chanel no5

Coco Chanel and the Creation of Chanel No5

Chanel No.5 is one of the most iconic fragrances in the world. Reported to be late Queen Elizabeth’s favourite perfume and it is, of course, synonymous with Marilyn Monroe’s famous quip. When asked by Time Magazine in 1952 “What do you wear to bed?” she reportedly said