Why Your LinkedIn Follower Growth Has Stalled

Do you feel like your LinkedIn company page follower growth has hit an invisible ceiling? You’re not alone.

In recent months, puzzled social media managers have been at a loss to explain the downward trends in engagement and followers across their company channels.

It’s a convergence of a number of factors and yes, there are ways out of this all of which we explore here, not least a powerful one—launching an Employee Influencer Program—to rekindle your growth despite platform challenges.

But first, let’s understand the problem!

Understanding the Stagnation - Why are engagements and follower rates going down on LinkedIn analytics?

Algorithm Adjustments:LinkedIn’s evolving algorithm now prioritizes content from a user’s existing network and popular posts, potentially limiting your visibility to new audiences. Unless your posts achieve high engagement, they might not break out of your current follower circle. Using LinkedIn analytics can help measure the impact of your content and understand engagement trends.

Content Saturation:As LinkedIn’s user base grows, so does its content volume. Your updates are competing against a flood of posts, making it harder for your contributions to stand out and attract new followers. Engaging with the LinkedIn feed is crucial to stay visible and relevant.

Shift in Content Preferences:Users now favor value-rich or interactive posts. Simple updates or promotional content are less likely to engage audiences or attract new followers in this evolved landscape.

Strategic Moves to Boost LinkedIn Followers Growth on LinkedIn

Leverage Varied Content Formats:Experimenting with different content types—videos, polls, LinkedIn articles—can help enhance engagement and visibility, encouraging new followers. Additionally, creating a blog post to share on LinkedIn can provide in-depth insights and attract more readers.

Increase Engagement:Actively participate in your network by commenting, liking, and sharing relevant content. This reciprocal engagement can increase your profile’s visibility across extended networks. Engage with your company page and encourage employees to promote it to boost interaction and followers.

Optimize Your Profile:Ensure your profile includes relevant keywords, a professional photo, and a compelling bio to improve discoverability in search results. Sending personalized connection requests can also help expand your network and increase your reach.

Post Regularly:Maintain a consistent posting schedule to keep your profile active and engaging, which can attract new followers. Sharing valuable content regularly will keep your audience engaged and coming back for more.

Engage in Trending Conversations:Join and contribute to trending industry topics to position yourself as a thought leader and attract followers interested in these discussions. Participating in the LinkedIn community can further enhance your presence and goals on the platform.

Introduce an Employee Influencer Program:One of the most impactful strategies to enhance your reach and follower growth on LinkedIn is to implement an Employee Influencer Program.

By empowering your employees to become brand advocates, you not only multiply the authentic voices promoting your brand but also leverage their networks to reach potential followers organically. Here’s how you can integrate this approach:

• Training and Tools: Provide your employees with the necessary training and tools to create and share content that aligns with your brand’s values and message.
• Content Guidelines: Develop clear guidelines that help employees understand the types of content that reflect positively on both their professional image and your brand.
• Monitor and Support: Regularly monitor the program’s progress and provide ongoing support and feedback to participating employees to keep them motivated and on-track.

Employees can help grow the LinkedIn company by sharing LinkedIn content, which can increase visibility and engagement.

Smart Hashtag Use:Though hashtags’ impact on reach has diminished, they still play a role in categorizing and making your content discoverable to interested audiences. Using relevant hashtags in LinkedIn posts can increase your reach and attract more followers.

Encourage Sharing:Create content that prompts your audience to tag others or share within their networks, broadening your potential reach. Sharing post content can attract more LinkedIn followers and expand your network.

Optimize Your LinkedIn Profile:Optimizing your LinkedIn profile is crucial to attract your target audience. Ensure your profile is complete, up-to-date, and includes relevant keywords to improve searchability and engagement.

Build a Personal Brand:Building a personal brand on LinkedIn is essential for establishing your reputation and visibility. Stay authentic, provide value, and be consistent to grow your personal brand within the professional network.

Utilize Social Media Platforms:Leveraging social media platforms, particularly LinkedIn, is vital for growing your presence. Use relevant hashtags, engage with your audience, and post consistently to maximize your reach and influence.

Revitalizing your LinkedIn strategy and particularly by piloting an Employee Influencer Program, you can significantly amplify your presence and attract new followers.

This approach not only addresses the current engagement challenges but also positions your brand at the forefront of digital marketing innovation. Remember, expanding your influence on LinkedIn is a strategic effort that benefits immensely from the authentic, collective impact of your workforce.